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EXECUTIVE INTERIORS, INC.
Redesign with a Fresh New Look
When Executive Interiors Inc. came to me, their main concern was that the website felt outdated and difficult to manage. It was built on a CMS platform that wasn’t user-friendly, leaving them reliant on a third party just to make simple updates. The design looked dated, it didn’t function well on phones or tablets, and the navigation wasn’t intuitive. On top of that, slow load times and poor search engine visibility were holding them back. Simply put, the site wasn’t meeting the expectations of today’s users—or the needs of their business.
LAUNCH DATE Previous site built more than 10 years ago.
ISSUES
NON-RESPONSIVE DESIGN
The site lacked mobile optimization, making navigation difficult on smartphones and tablets.
CLUTTERED LAYOUT
An outdated design with limited visual hierarchy impeded user engagement and content discoverability.
SLOW LOAD TIMES
Performance issues likely led to higher bounce rates and lower user retention.
LIMITED SEO OPTIMIZATION
The site structure and content were not optimized for search engines, reducing online visibility.
At the end of the day, this redesign was all about making life easier — for both Executive Interiors and their clients. By prioritizing mobile accessibility, performance, and SEO; the company is better positioned to attract and retain clients in a competitive digital landscape. Whether they’re on a laptop at work or browsing their phone at a job site, the Executive Interior site is accessible. That's a win-win!
LAUNCH DATE MAY 2025
RESPONSIVE DESIGN
Ensuring seamless functionality across all devices, enhancing user experience for mobile users.
CLEAN AESTHETIC
A modern layout with intuitive navigation improved content accessibility and user engagement.
PERFORMANCE OPTIMIZATION
Enhanced load times contributed to better user retention and satisfaction.
SEO BEST PRACTICES
Improved site structure and content optimization increased search engine visibility.
RESULTS