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AARON LAWN MAINTENANCE
Built on Square. Born for Mobile.
Aaron Lawn Maintenance, a Central Valley landscaping service in California, requested that we use Square's website builder to establish an online presence. While this platform offered a cost-effective solution, it presented several challenges — most notably its limited customization options and the need to choose between optimizing for mobile or desktop, rather than both.
LAUNCH DATE JUNE 2024
LIMITED CUSTOMIZATION
The builder's restrictive design templates hindered the ability to create a unique and engaging website that reflected the brand's identity.
PERFORMANCE ISSUES
Websites built on Square's platform often experience slow load times, negatively impacting user experience and search engine rankings.
BASIC SEO FEATURES
The platform's SEO tools were rudimentary, limiting the site's visibility in search engine results and reducing potential organic traffic
MOBILE vs. DESKTOP TRADE-OFF
Square’s builder forces a design choice—optimize for mobile and accept excessive white space and awkward scaling on desktop, or design for desktop and risk a clunky mobile experience. For a business whose customers primarily browse on phones, this compromise is a major issue.
ISSUES
The current website is serving Aaron Lawn Maintenance well, offering a cost-effective solution that allowed them to quickly establish a professional online presence. It has been a sufficient platform for their initial needs and has helped connect with their customers. In addition to being budget-friendly, the platform provided a streamlined solution tailored for small businesses, featuring a user-friendly interface and seamless integration with Square’s payment processing system. This has enabled efficient handling of quotes, invoicing, and even text messaging—helping them to operate smoothly and stay responsive with clients.
Looking ahead, we recognize opportunities to enhance the experience further. Our goal is to develop a new website focusing on affordability and mobile accessibility without compromising functionality.
LAUNCH DATE Redesign Coming Soon
ENHANCED CUSTOMIZATION
A more flexible design framework allows for a unique and brand-consistent website, improving user engagement.
IMPROVED PERFORMANCE
Optimized coding and hosting solutions ensure faster load times, enhancing user experience and SEO performance
ADVANCED SEO TOOLS
Integration of comprehensive SEO features facilitates better search engine visibility, driving increased organic traffic.
RESPONSIVE DESIGN
Leveraging a mobile-first responsive design framework ensures seamless usability across all devices. The new layout dynamically adapts to screen sizes—eliminating excessive white space on desktop while preserving intuitive navigation and clean presentation on mobile. This ensures a polished, user-friendly experience regardless of the device.
SUGGESTED IMPROVEMENTS